Freshness is sensory
Fresh matcha is bright in colour, aromatic and lively in the bowl. Over time, exposure to air and warmth can dull both colour and flavour.
That change is gradual, which is why good storage habits matter from the moment the package is opened.
Keep it sealed and shaded
Store matcha airtight and away from heat, moisture and direct light. If the package is unopened, refrigeration can help preserve freshness.
Once opened, allow chilled tea to return to room temperature before breaking the seal to avoid condensation.
Buy in a rhythm you will use
A small, well-used tin is often better than a large one that lingers too long. Matcha rewards a regular rhythm.
The best storage advice is simple: buy thoughtfully, seal carefully and prepare it often enough to enjoy it at its best.
